Modelo de negocio para la implementación de un establecimiento de alojamiento con buenas prácticas ambientales en la parroquia Ballenita, cantón Santa Elena.

Abstract

The tourism industry is found as one of the largest on the planet by several authors. Thus, because it is one of the largest, it has also been unconcerned about caring for the environment, but, in recent years, programs or inclusion of care for the planet have been created. This degree work seeks to create a business model different from the rest, offering a different accommodation service in terms of quality and experience, through the implementation of good environmental practices that is sustainable over time and sustainable in its activities to care for the beach area and surroundings of Ballenita. A pertinent study of the tourism system of the parish was carried out and also of the potential demand, to then know the actions to be implemented within the value proposition.