Plan de negocios para la apertura de una Dark Kitchen enfocada en la comercialización de comida saludable en la ciudad de Guayaquil.

Abstract

The present business purpose by means of the Dark Kitchen Model also known as phantom kitchens consists of analyze the market using a poll to identify the potentials consumers of prepared food and delivered using delivery apps in Guayaquil city. The results of poll indicated that sectors with more potential demand are the north and south of the city, further, the objective public are mainly people who prefer to pay a reasonable price for food with a higher nutritional value. The sales projection and the financial analysis indicated that business is profitable and its activities potentially sustainable on time.