Análisis de estrategias de crecimiento de la compañía de transporte de carga pesada Eduardo Villa S.A. EDUVELSA.

Abstract

The heavy cargo transport company Eduardo Villa S. A. EDUVELSA, suffered economic losses during the year 2020 and 2021, as a consequence of the arrival of the pandemic. Therefore, the objective of analyzing growth strategies in this organization was raised. For this purpose, the qualitative and quantitative methodology was applied, with a descriptive and field scope, where the survey and interview were applied as research techniques, the first one was addressed to a sample of 384 companies that request the transport service of charges its suppliers, while the second was addressed to the manager of this company and an expert in logistics technology. The results showed that speed and safety are the two factors that customers like the most, but where heavy load transport companies fail the most, those who do not advertise or promote and those who do, only do it for social networks, to which is added the low technological development, in an economic sector so important for the progress of the nation, which must be more competitive. The growth strategies proposed propose route planning, vehicle control, the implementation of security cameras and an advertising campaign, all in the digital field, to be more competitive. In conclusion, the technological development and Marketing strategies, to promote the growth of the company, which require $10,110.00, generating a benefit/cost ratio of 1.27, evidencing its viability.