Propuesta de políticas comerciales orientadas a la diversificación de mercados para el banano ecuatoriano.

Abstract

This research work analyzes the incidence of foreign markets in the Ecuadorian banana sector and raises the need to implement trade policies to diversify markets and thus not depend on countries like the United States, the EU or Russia; To achieve this purpose, a qualitative-inductive methodological design was established through which methods such as descriptive analysis of bibliographic sources, databases and interviews were used to identify the current scenario on the country's trade policy. As a result of this investigation, three important conclusions were determined: the competitiveness of bananas lies in its quality and to maintain this element, a comprehensive policy approach is necessary, aimed at not only opening new markets but also responding to the needs of the sector and its workers; Another conclusion that was reached is that the dependence of the Ecuadorian banana sector on certain markets such as Russia has a negative impact, given that not only is there a drop in exports, but there are also barriers in the payment of the same social and political factors; Finally, the proposal of this research is presented and it is concluded that trade policies focused on improving the quality of bananas, reforming current regulations and making trade barriers more flexible generate the competitiveness of this product and thus allow it to cover new markets and strengthen established ones.