Plan de negocios para el crecimiento del establecimiento con franquicia Farmacia Económica en la ciudad de Latacunga, Cotopaxi.

Abstract

The objective of this work was to design and implement a Business Plan which was launched in the Eco Latacunga Abel pharmacy, this plan allowed us to better position ourselves in the pharmaceutical market of the City of Latacunga, whose main objective was to generate strategies Marketing, Staff Training and Customer Service, this allowed the pharmacy and its staff to perform efficiently and achieve all the goals that will be carried out in the Business Plan. All the information that was supported for the realization of the Business Plan was found in articles, bibliographies and texts which is due to the guide for the investigation. For the analysis of the Business Plan, the inductive and analytical methods were removed, this allowed the analysis of causes and effects which yielded the results to influence the main objective, the surveys were assigned as a tool for data collection, with this information the negative aspects in the pharmacy will be improved and analyzed, thanks to this Plan it was possible to implement and improve the deficiencies found. This Business Plan allowed the improvement of the personnel and a better visualization of the facade of the pharmacy inside and outside, giving as a result the loyalty of the clients and consequently helped to increase the sales of the pharmacy and economic stability was established. and labor.