Análisis del comportamiento de compra del fungicida “Difenoconazol más Pyrimethanil” a los técnicos fitosanitarios del cultivo de banano en el cantón Quevedo.

Abstract

The banana sector is considered one of the most important and participatory in the country's economy, maintaining it is essential. In order to combat the affectations that threaten the quality and normal development of the product, such as Black Sigatoka. The use of pesticides in the care of Banana crops is the most effective method to combat pests, pests among other affectations that occur in crops, the banana sector is one of the most important strategic economic sectors of the country's economy. Ecuador. The fungicide "Difenoconazole plus Pyrimethanol" is a product that is made with high quality components, it is aimed at phytosanitary technicians, providing high efficiency in the treatment of Black Sigatoka, this formula allows for a better sustainable development of the production of Banana in the Quevedo sector. This research seeks to obtain the necessary information to determine the consumer profile and the purchasing behavior that phytosanitary technicians in the banana sector currently have in Quevedo, in order to satisfy these needs, understanding the current consumer in order to meet their expectations. In order for the product to be positioned in the mind of the consumer through marketing strategies that create a positive experience in the phytosanitary technicians with the product, in this way the product would be recommended by people who are adequately trained with its use. , in such a way that it is possible to create a differentiating value before the competition.