Propuesta de un modelo de gestión para fomentar el deporte en la parroquia Posorja.

Abstract

This research work contemplates the proposal of a management model to promote sports in the Posorja parish. Which arises from the need to involve local private companies with the community considering the fundamental bases for the development of sport from various forms of administration and management. As an objective, it was proposed to design a management model to promote the sports activity of children and young people of the Posorja parish of the Guayaquil Canton. The approach was qualitative, which allowed the collection of rational and systematic information, being able to determine the elements of a management model to promote sport and physical activity in the Posorja parish through the analysis of internal and external factors. The research design was carried out through an exploratory and descriptive study. From the theoretical assumptions studied and based on the contextual framework of the Posorja parish, the following elements of the management model were proposed: Development of strategic planning, procedures manual, human talent strategies, sports marketing strategies and development of strategies. financial. It was also possible to conclude that local companies do not know the importance of investing in sports, since it is a very attractive and profitable business. Currently there are spaces to invest such as television, radio and even advertising ballas, which incorporates the sponsorship of potential athletes.