Análisis del control interno en la gestión comercial de las empresas del sector turístico gastronómico de Guayaquil. Año 2022.

Abstract

The present research and exposes the development of the theme "Analysis of Internal Control in the Commercial Management of the Companies of the Gastronomic Tourism Sector of Guayaquil. Year 2022" which has been applied to the case of the coffee shops of the Sweet & Coffee brand, located north of the city of Guayaquil. This brand is chosen due to its great success, making evident the preference over its direct competition In this way it is possible to know how the use of control tools applied to the commercial management of the company has influenced this success and growth, for which the review of the literature related to both variables is achieved, in addition to the formulation of interviews with collaborators of the administrative area, customer service and managers of the aforementioned company, and the application of field observation methods through which it is possible to collect information that allows to determine this study as qualitative, making figures through the use of the Likert scale for a better understanding of the subject. Despite the nature of the research, it can be found in the development of this, reports with the sole purpose of evidencing figures that demonstrate the commercial growth of the brand. As a last point, the conclusions that allow to demonstrate the fulfillment of the objectives are shown, mentioning among other things the benefits of internal control applied to commercial management.