La comunicación Organizacional y su incidencia en el desempeño laboral en el área financiera de una empresa administradora de fondos y fideicomisos de la ciudad de Guayaquil.

Abstract

The purpose of this research is to develop strategies for the improvement of organizational communication for the collaborators of the organizations that administer funds and trusts in the financial area of the city of Guayaquil, since communication has become one of the main axes of organizations dedicated to this profit; in order to provide collaborators with the necessary knowledge about correct management that favors the identification and alignment of all its members, the adherence to organizational objectives and in this way to be able to increase the work performance of the personnel. The research methodology is quantitative, descriptive and transversal. The selection of the population of collaborators was made in a complete way, having homogeneous samples, with a total of 30 collaborators. Among the main results in the investigation to the collaborators of the financial area of an organization that manages funds and trusts of the city of Guayaquil, they indicate that it is of the utmost importance to apply strategies to improve organizational communication, since it can be evidenced that there is a inefficient communication within the organization, the same ones that are directly affecting the development of the activities of the collaborators; and therefore this notoriously affects their work performance. In conclusion, the design of strategies for the improvement of Organizational Communication in the financial area of an organization that manages funds and trusts in the city of Guayaquil, is based on a series of strategic principles that allow improving the work performance of the collaborators.