La cultura organizacional y la implementación del departamento de talento humano enfocado en la internacionalización para la empresa Viña Santa Camila S.A.

Abstract

The research conducted at Viña Santa Camila S.A., a company dedicated to the marketing of high-quality wines in the region, reveals its interest in the internationalization of its successful brand. Currently, the company seeks to expand into new international markets, maintaining its solid organizational culture that encompasses internal processes and key topics such as communication and the organizational structure of human talent. This expansion is planned in conjunction with a strengthening of internal commercial and logistical considerations. The main purpose of the research conducted is to combine international experience with the management of cultural change, innovation, and good organizational practices to forge an inclusive, adaptable, and globally oriented culture in both national and international markets. This approach will allow the company to adapt to the challenges that arise during the internationalization process, thus guaranteeing its success in the global market. Additionally, it is expected that the adoption of a globally oriented culture will improve the company's competitiveness in the international arena while preserving its identity and corporate values. In this sense, it is analyzed that Viña Santa Camila S.A. seeks to consolidate its international expansion by strengthening its organizational culture and adapting to the new demands of the global market.