Plan de negocios para una empresa de decoración de fiestas y planeación de eventos.

Abstract

This investigation was based on the proposal for the creation of an event planning and decoration company, in the city of Quito, which seeks to know if the proposal is feasible in all areas, be it legal, marketing, operation and financial; With the creation of Confetti Surprise, a complete service for social, corporate and family events will be implemented; delivered to customers guaranteed satisfaction in every detail of the event, from the planning, the execution of the celebration and ending with the comments that will help to constantly improve the company. Regarding the methodology that will be used, there is a clear idea of which will be the first to develop, market research will allow the collection of reliable data, obtaining accurate information, it will be possible to clearly understand where the resources that the company should focus on. has to attract customers, through surveys and interviews; Obtaining data will be essential to achieve the objectives sought. The marketing strategies within the business plan will be focused on the interaction with the client, through key resources and the creation of different lines of services; with this, be clearer about everything that is offered in the market. In addition, with the study of the competition within the city, it can be indicated that there is a large number of companies dedicated to the same business, but the quality is not always the best according to comments from dissatisfied customers. In addition, an efficient operating plan will be sought to help make the process more bearable, without errors and with a permanently trained workforce to obtain total customer satisfaction without incurring unnecessary expenses for the company. According to the financial study carried out, the event planning and decoration business is viable because all the indicators with which we worked obtained positive results, confirming that the business is profitable.