Análisis de la viabilidad de la importación y comercialización de equipos de producción de energía renovable para la empresa Ecua-Energy.

Abstract

The main objective of this study is to evaluate the viability of the market for the import and commercialization of renewable energy production equipment by the company EcuaEnergy in the city of Guayaquil, Ecuador. In a context of growing environmental awareness and the search for sustainable energy alternatives, this project focuses on analyzing the possibility of establishing and expanding operations in the renewable energy sector in Guayaquil, taking advantage of market opportunities and exploring niches benefited by the adoption of unconventional sources. The relevance of this study is based on its ability to address environmental challenges, reduce carbon emissions and promote energy independence, while promoting economic and social growth in the region. The testimonials of experienced entrepreneurs in the sector highlight the potential that Guayaquil offers for the commercialization of non-conventional energy generators, backed by its sunny climate and growing ecological awareness. The key results highlight solar and wind energy as the most suitable renewable sources for the Guayaquil market. In addition, promising niche markets have been identified, such as food packing houses and rural communities without access to the electricity grid, which could significantly benefit from implementing sustainable energy solutions. In addition, the importance of education and awareness emerges as a key strategy to promote the mass adoption of renewable energy, along with the support of government incentive policies.