Análisis de las estrategias comunicacionales de los partidos políticos en las elecciones seccionales de la ciudad de Guayaquil.

Abstract

The paper deals with an analysis of the communication strategies of the political parties that had a proposal for mayor in the city of Guayaquil, in the elections of February 5, 2023, collecting information from people who have been involved in the movements. politicians directly, so that from thei r perspective, gather the information collected, in order to understand how a communication strategy is executed for a candidate and political movement, and thus be able to understand what happened in the sectional elections, taking as background the continuity of almost 30 years of management of the same political party and thus understand its departure from management to that government position, exposing its causes and errors in the communication strategies implemented, as well as the successes of the winning political movement. It was possible to conclude that there are communication gaps within the political parties regarding a main idea of a political campaign, also that the strategies as such will depend on the internal dynamics of the political parties and their candidate, the people interviewed know that there are good professionals in Marketing and likewise the necessary tools to get your message and proposals across, but these can be carried out according to the available financing, as well as feedback from certain political parties on the needs and requirements of the citizens to put together the proposals and the perspective of the citizens of the strategies implemented during campaigns.