Estrategias para la comercialización de vehículos eléctricos en la ciudad de Guayaquil.

Abstract

The sale of vehicles in Ecuador is one of the most prominent markets for the social and economic growth of Guayaquil, and its implementation has a great impact on the dynamics of the city. This essay analyzes the commercialization of electric vehicles in the city of guayaquil, which has gained popularity as concerns about climate change and sustainability increase and electric vehicles gain popularity as a more environmentally friendly alternative. The city of guayaquil has experienced a significant growth in the commercialization of electric vehicles. Charging measures have been increasing and this encourages the adoption of vehicles in the sector. In addition, government incentives, such as tax exemptions and subsidies, have boosted consumer interest. However, this essay also highlights some challenges facing this market. The lack of awareness and education about the benefits of electric vehicles, along with their higher initial price compared to alternative fuel vehicles. In conclusion, the electric vehicle market is constantly developing due to various incentives. However, there are still certain barriers, which over the years and with public awareness, electric vehicles are expected to become the consumer's first choice.