Incidencia de las estrategias de marketing en empresas que brindan servicios de acceso a internet.

Abstract

All companies, regardless of the type of product they sell or the market segment they are targeting, need to establish marketing strategies that help them focus their sales efforts properly. Therefore, the objective of this research work is to analyze how marketing strategies affect companies that provide Internet access services. To obtain the information, a type of descriptive and inductive research with a qualitative approach was used. The 10 main companies in this sector were chosen. The results showed that these companies in recent years have presented communication problems with customers and sales flow. For this reason, the updating or implementation of web pages, the use of influencer marketing and the diversification of services were proposed.