Análisis del desempeño de la PYME Capris del cantón Daule durante el período 2022-2023.

Abstract

The analysis of the performance of an SME is a process or rather, an essential tool to evaluate performance in key areas such as financial management, operations, marketing and human resources. Financial statements are examined to assess profitability and resource efficiency, operational efficiency is analyzed, and sales strategy and customer satisfaction are examined. The training and motivation of the staff and the ability to adapt and innovation are also valued. This analysis provides a complete view of the company, allowing to identify areas for improvement and opportunities for growth, and make strategic decisions to remain competitive in the market. It is recommended to perform this analysis periodically to maintain long-term success. It is proposed to strengthen the internal organization of Capris and adapt to the new post-pandemic market conditions to ensure its future success. The analysis of the performance of the Capris SME during the period 2022-2023 highlights the importance of improving administrative management and facing market challenges to achieve sustainable growth. SMEs continue to be fundamental in the family economy and in the economic development of the country, and it is essential to continue promoting their strengthening and growth.