Evaluación de los factores influyentes en la competitividad de las empresas ecuatorianas del sector textil frente al comercio virtual.

Abstract

The Ecuadorian Textile Industry is a world full of creativity, dynamism and above all competitiveness, which represents a fundamental role in the global economy as a national, that has faced a volatile scenario involving accelerated changes based on new fashion trends, process optimization technologies and environmental awareness applied to the philosophy of companies. In this thesis we will address the process of evaluating the results obtained based on the investigation of the factors that influence the competitiveness of Ecuadorian companies in the textile sector compared to virtual commerce. Our research begins with a qualitative study, where both large companies and Ecuadorian textile enterprises were interviewed in which they could collect information on the internal and external aspects they face daily within the market and what are their measures and strategies to minimize the impact of these political economic factors, which may directly influence the development of such enterprises. As well as a qualitative study, a quantitative study was also made through surveys of 405 textile consumers that allowed us to identify their purchasing patterns, product preferences and factors of the country, which, through their consumption habits, This analysis served to understand the expectations of consumer demand in the textile market. One of the objectives of this study is to provide participating brands with a strategic analysis of the textile market aligned with new trends in the textile sector and achieve a broader vision of the aspects that encourage the competitiveness of companies.