Plan de promoción turística digital para la Hostería El paraíso del Buen Vivir del Recinto La Victoria, provincia del Chimborazo.

Abstract

The study work entitled Digital Tourism Promotion Plan for the Hosting El Paraíso del Buen Vivir of the La Victoria Campus, Chimborazo province, has a favorable location since it is located in the middle of two neighboring cantons such as: Cumanda and Bucay, places where the tourist can enjoy natural areas, tropical climate, local gastronomy and welcoming people, making them places with high ambition for tourism development. For this reason, the present work has been developed which is made up of four chapters and has as its main objective to design a digital tourism promotional plan for the Hostel El Paraíso del Buen Vivir within the first chapter you will find the research frameworks that encompass the legislations, theories and guide studies. In the second chapter you will be able to observe the digital marketing diagnosis of the establishment's social networks in the last three months. In the third chapter the design of the research will be visualized by carrying out a study through the methodology of quantitative research in which we obtain the sample for the respective surveys that were carried out to the guests that the establishment had throughout the year 2023. Once the results of the surveys have been obtained, we move on to the fourth and last chapter where the proposal of the tourism promotion plan is developed, six strategies will be found with the respective reference budget based on the marketing mix, concluding with observations and recommendations for the establishment.