Reingeniería del proceso de selección de personal para el área comercial de Lidercompany S.A.

Abstract

he thesis titled "Reengineering of the Personnel Selection Process for the Commercial Area of Lidercompany S.A.", focuses on redesigning the personnel selection processes at Lidercompany S.A. to improve efficiency and effectiveness in the commercial area. The research is based on a case study applying a mixed approach of qualitative and quantitative methods, including questionnaires and statistical analysis. The work highlights the importance of an efficient selection process for organizational success, highlighting the relevance of adapting these processes to the current needs of the market and the expectations of human capital. Existing personnel selection models were diagnosed, and deficiencies were identified in areas such as induction, definition of functions, job satisfaction, promotions, equity in remuneration and work schedules. Based on these findings, a reengineering of the selection process is proposed that includes updating function manuals, improvements in performance evaluations and training and personal development strategies. The thesis concludes that the implementation of a more dynamic and proactive administrative approach through process reengineering is essential to improve personnel selection in the commercial area. This would not only facilitate the achievement of business objectives and goals but would also increase the satisfaction and retention of human talent, thus strengthening organizational performance.