Plan de negocio para la producción y comercialización de flores de la empresa MILLONROSES S.A.

Abstract

This research work is based on the comprehensive analysis of Millon Roses S.A., focusing on its financial evolution, operational performance, and strategies to overcome specific challenges in the national market for the production and commercialization of roses. Throughout the research, significant progress has been observed in the company, highlighting its consistent growth in revenue and improvement in gross profit. Despite these achievements, challenges persist, such as actuarial losses and operational obstacles, which have been addressed through qualitative analysis, incorporating the perspectives of Millon Roses' customers and managers of floral industry companies. The thesis proposes a comprehensive strategy that includes investments in both internal and external audits to assess operational and financial efficiency, identify obstacles, and ensure regulatory compliance. Furthermore, the importance of investing in specialized technologies is emphasized, along with a significant investment in staff training to implement and follow best practices derived from the audits. This strategy not only addresses current challenges but also prepares the company for a leading position in the national market.