Efectos del acuerdo multipartes en las exportaciones de flores ecuatorianas hacia la Unión Europea 2018-2022.

Abstract

This research comprehensively addresses the Ecuadorian floriculture sector, focusing specifically on its expansion and consolidation in the European market. In this context, the present study centers on exhaustively analyzing the dynamics and trends of Ecuadorian flower exports to the European Union during this critical period, with the main objective of examining the effects of the Multi-Party Agreement on Ecuadorian flower exports to the European Union for the period between 2018 and 2022. Through the analysis of quantitative data, the flower exports from Ecuador to the European Union were evaluated, revealing significant trends and highlighting the economic relevance of the sector. Key challenges emerged post-trade agreement, including the need to meet high European standards and increasing competition. The research proposes innovative strategies to improve the efficiency, sustainability, and competitiveness of the sector, including product diversification, optimization of the value chain, and strengthening of the country brand. The importance of social and environmental responsibility in the industry was also highlighted, proposing a business model that balances economic growth with sustainability and ethics. This study provides a comprehensive analysis of the Ecuadorian floriculture sector, offering valuable insights and practical strategies to enhance its presence in the European market while promoting sustainable and responsible practices.