Plan de mejoras del sistema logístico a través del e-commerce B2B en exportaciones ecuatorianas de cerveza artesanal hacia Europa.

Abstract

The research "Plan for Improvements in the Logistic System through B2B E-commerce in Ecuadorian Artisanal Beer Exports to Europe" offers a detailed analysis of how the integration of B2B e-commerce can optimize the supply chain and expand market opportunities for Ecuadorian artisanal breweries in the competitive European market. Addressing the challenge of digital adaptation in a global context, the study highlights the importance of adopting digital technologies and tailored marketing strategies to improve export operations. Adaptability and sustainable practices are analyzed as crucial factors for success in the dynamic international business environment. In addition, specific strategies are proposed to overcome logistical and regulatory challenges, improve customer experience, and strengthen business relationships. This study provides a strategic roadmap for Ecuadorian SMEs, highlighting how B2B e-commerce can be a catalyst for growth and expansion in the European market, while focusing on sustainability and innovation in the artisanal beer industry.