Influencia de los asistentes virtuales automatizados en la experiencia del cliente.

Abstract

This project focuses on analyzing the transformation of consumer behavior driven by technological advancements, with a particular emphasis on the impact of AI-powered virtual assistants. Through comprehensive analysis and data collection, the established project objectives were successfully achieved, leading to the resolution of posed questions. A theoretical and referential framework was developed, covering fundamental topics related to artificial intelligence development, natural language processing, chatbots, digital marketing, and experiential marketing. Research tools were implemented to gather qualitative and quantitative data, utilizing surveys and interviews as methods of information collection. The application of these tools enabled a thorough analysis of the collected data, which was interpreted through findings analysis and programs for statistical analysis. This approach provided a comprehensive understanding of consumer profiles based on age and preferences, as well as consumer perceptions towards virtual assistants.