Diseño de un plan de negocios para la importación y comercialización de maquinarias y repuestos agrícolas en la ciudad de Babahoyo, mediante la apertura de un local comercial .

Abstract

Agriculture in Ecuador plays an important role in the country's economy and is one of the main sources of employment for the population. The province that stands out the most for its productivity and agronomic development is Los Ríos. This degree work aims to design a business plan for the import and marketing of agricultural machinery and spare parts in the city of Babahoyo. Likewise, this research work seeks to explain in detail each process, including import, regulation and customs procedures, as well as understand the theoretical part and the fundamental concepts so that these can be carried out. On the other hand, the methodology used in this work is mixed; Through surveys, the pertinent data was collected to determine the level of acceptance of agricultural machinery and spare parts in the local market, in the same way the necessary information was collected through academic, government and official sources of vital importance for its development.