Análisis de los factores que inciden al momento de elegir una Aseguradora para contratar el seguro de vehículos en la ciudad de Guayaquil.

Abstract

This research work is oriented to analyze the factors that affect the choice of an insurer to contract a vehicle insurance in the city of Guayaquil; from developing the theoretical foundations and the referential framework related to insurance contracting and selection aspects, from the application of the survey instrument and establishing strategies for the improvement of the services offered by insurance companies. Having the present investigation, the purpose of providing knowledge about the factors that influence the moment of the purchase decision of a vehicle insurance and with the results to support the insurance environment and to know the client's profile to offer better products.