Impacto de la comunicación efectiva en el desempeño laboral de los colaboradores del Bróker Seguros AAA. Periodo de estudio 2023.

Abstract

The purpose of this research was to determine the impact of effective communication on the job performance of AAA Insurance Broker employees in order to create an improvement plan to increase job performance. Effective communication in the work environment is essential to facilitate interaction, integration of human talent and achievement of goals. The methodological framework was based on a quantitative approach with deductive methods and a crosssectional research design. The digital tools used for data processing were computer programs such as Microsoft Word, Excel and Google Forms. Thirty employees of the insurance consulting agency Alvario Alvarado y Asociados participated in the development of this study. The results of the descriptive and exploratory quantitative study, which was conducted using questionnaires and the analysis of graphic scales, show that interpersonal relationships and work performance are favorable. In conclusion, effective communication was found to be important for success in the workplace and strategies to improve this communication were suggested. In summary, the study highlights the importance of effective communication for job performance, identifies opportunities and proposes solutions to improve job performance.