Productividad e innovación en el subsector electrodomésticos : caso empresa Totalhome.

Abstract

Strategic financial planning is a fundamental axis in a company, it involves the administrative and management capacity, used to solve unforeseen events, making projections of income and expenses, considering the risks. Almacenes Totalhome is a family business that has been contributing to the economy of Riobamba since 2004. It has warehouses in strategic locations in the city that allow it to reach the provinces of Chimborazo, Tungurahua and Bolivar. The company will determine if it is really profitable or if it has liquidity problems, identifying its weak points in order to propose new strategies with a vision of growth, change, correction and continuous improvement. The objective of the study is to analyze the level of Productivity and Innovation in the company Totalhome through financial evaluations to propose an efficient organization criterion. This research is framed in an inductive process of case study based on a qualitative approach. In that line, approaches are made to the Totalhome company, collecting primary information from the financial statements. Business enterprises play a vital role in the economy by facilitating the distribution of goods and services. Their impact on productivity, innovation and profitability is evident through the adoption of technologies, operational efficiency and the constant search for customer satisfaction. Totalhome, is developing strategies that the competition demands, especially to meet customer needs, thus achieving to continue growing as a company, with a profitability that supports all the expenses required for its proper functioning.