Propuesta de un plan de gestión de RSC para las MIPYMES del sector manufacturero en la ciudad de Guayaquil.

Abstract

Establishing corporate social responsibility (CSR) in Micro, Small and Medium Enterprises (MSMEs) in Ecuador refers to the importance of how companies relate to their environment, acting in a moral and responsible manner both inside and outside their walls. A large percentage of companies in Ecuador are microbusinesses and, a smaller percentage of companies are large companies according to their economic income. However, in every type of company it is necessary to adequately manage CSR, for this reason, the general objective of this research is established to determine the influence of a strategic social responsibility plan on the profitability of MSMEs in the commercial sector in Guayaquil. Descriptive, exploratory and correlational research, along with bibliographic research, are the methods used to achieve the objective described above. The influence that a social responsibility management plan has on the profitability of MSMEs in the commercial sector in Guayaquil is very high, since it allows these companies to improve their profitability and, above all, their productivity in manufacturing processes, which are based in the use of machinery.