Análisis del comportamiento de compra de arena automatizada inteligente para desechos felinos en Guayaquil.

Abstract

This thesis with the topic of "Analysis of the Purchase Behavior of Smart Automated Litter for Feline Waste in Guayaquil" is based on understanding how Guayaquil consumers acquire and use intelligent automated litter for cats. Through qualitative and quantitative research methods, I analyze the motivations, preferences and purchasing behaviors of pet owners in the city. Additionally, I investigate how factors such as convenience, waste disposal efficiency, price, and environmental awareness influence the choice of this type of product. The findings of this research will provide an in-depth understanding of the smart automated feline waste litter market in Guayaquil. This study will not only shed light on the motivations behind consumer purchasing decisions in this specific market niche, but will also provide valuable information for companies in the sector by identifying improvement opportunities for existing companies and possible gaps in the market. for new participants. Furthermore, this study is expected to contribute to the body of knowledge on consumer behavior in the context of pet products and serve as a guide for marketing strategies targeting this specific consumer segment in Guayaquil