Propuesta de análisis de estrategias para mejorar la eficiencia y sostenibilidad en la cadena de suministro de Comercial Salvador.

Abstract

Comercial Salvador faces critical challenges in its supply chain, affecting its local competitiveness. The COVID-19 pandemic exacerbated global logistical issues, particularly in Latin America and Ecuador. The theoretical framework emphasizes on the importance of efficient and sustainable supply chain management. The methodology combines both qualitative and quantitative approaches, including the use of ARIMA models for demand analysis. Chapter 1 describes the company's organizational structure and identifies key issues in inventory management. Chapter 2 focuses on consumer demand analysis using advanced statistical techniques. Chapter 3 determined the strategies to be implemented after analyzing the internal and external environment to obtain the PEYEA and CPE matrices. The final chapter addresses the financial analysis of the projected cash flows for Comercial Salvador, identifying the economic and financial viability of the project after analyzing the IRR 37% and NPV USD 7.171,24 indicators. Ecuador's economic environment demands that companies strengthen their internal capabilities to compete in highly competitive markets. It is recommended to implement the strategies over the next two years, along with continuous control and monitoring to improve processes.