Análisis de la competitividad y sostenibilidad de las ventas de una agencia de seguros para un nuevo mercado.

Abstract

This project focuses on analyzing the competitiveness and sustainability of Miami Insurance Brokers' sales as they consider expanding into a new market. In an environment characterized by intense competition, investment needs, and complex regulations, it is essential to assess the local demographic and economic impact on insurance demand. The internal and external factors encompassing the expansion of Miami Insurance Brokers' products/services into the state of Idaho are based on evaluating the target market, company structure, and products and services concerning the needs and capacities of customers. The analysis of the company's financial statements includes sales projections through break-even analysis, cost estimates, and projected cash flow. Strategies derived from the SWOT analysis aim to leverage internal strengths, such as exploitable resources and capabilities, while external opportunities include expansion into emerging markets and increased demand for specialized insurance. Miami Insurance Brokers is tasked with researching and understanding the context of surrounding markets to grow progressively and effectively, backed by its long-standing experience. This work seeks to ensure the sustainability and growth of Miami Insurance Brokers in a competitive sector, providing a solid foundation for strategic decisions that maximize its potential in unexplored markets.