El impacto de las diferencias culturales y barreras comerciales entre Ecuador y China en las exportaciones de banano.

Abstract

This thesis investigates the impact of cultural differences and trade barriers between Ecuador and China on banana exports. Its primary aim is to highlight the importance of understanding the counterpart's culture in negotiations to achieve successful outcomes. A quantitative correlational study was conducted to observe how Ecuadorian imports and exports have evolved over the years. A time series and forecasting model was developed, revealing the challenges of predicting future exports due to external factors like the pandemic. Furthermore, it emphasizes the need to adapt products and strategies to improve performance in the Chinese market. The study concludes that cultural differences between Ecuador and China have a significant influence on their commercial negotiations, affecting both expectations and communication styles, which in turn impacts the success of these negotiations.