Diseño de una escuela para caninos en etapa de socialización temprana en la ciudad de Guayaquil.

Abstract

The puppy´s psychological and emotional development is associated to the first 12 weeks of life recognized in the socialization stage. This sensitive period is where canines reveal more receptivity to stimuli and experiences that will serve to better adapt to their environment, preventing future unwanted behaviors. Therefore, a dog school in the early socialization stage in Guayaquil City is a requirement for puppies, since it does not exist. To determine the viability of a dog school in Guayaquil, it is meaningful to investigate different factors. Some authors consider the early socialization stage a crucial connection in having a balanced dog. A market study was carried out contemplating 2 types of populations in Guayaquil: puppies’ owners and veterinarians, using surveys and interviews correspondingly. The results support visualizes the need to implement a dog school in the socialization stage. The dog´s school services show a considerable level of importance by affirmed that there are dogs that need to improve their behavior and tutors willing to work on it. In financial measure, the values of cash flow and future returns on investment reflect the viability of this project.