Plan de negocio para la implementación de una aplicación de compras inteligentes “BuySmart” en el mercado ecuatoriano.

Abstract

The objective of this degree work was to determine the viability and feasibility of the implementation of a smart shopping application in the Ecuadorian market, where it allows users to optimize and manage both their purchases and their finances, in this way achieving improved style. of life of the average Ecuadorian. The research method used was based on a mixed approach, on the one hand, 384 surveys were carried out with the help of the Google Forms platform, on the other hand, for the market study, the matrix was developed, SWOT, CANVAS, PEST, Five forces of Porter, this to identify relevant characteristics for the target market of study, in this way it was possible to investigate the relevant factors for the success of this type of business. The results obtained by the market study demonstrated the acceptance of the proposal and the interest in the acquisition of this type of application, in turn, a market was identified that can be led by BuySmart, since this niche is little addressed, In turn, the study revealed the present need for Ecuadorians to improve their finances since it is the perspective of the majority of respondents. In relation to the financial study, it was concluded that the proposal is viable and feasible, which requires an initial investment of $27,083.55, necessary for the start of operations, the financial indicators of profitability showed mostly positive values, otherwise the operational indicators in relation to profitability where it was possible to identify long-term difficulties due to inefficient management of operating expenses, despite this and being an indicator that can be improved, the BuySmart proposal is viable and feasible since an IRR was obtained of 38% while the MARR was established at 17.31%.