Estrategia de marketing para Gaming PC mediante el enfoque en la PC Gamers.

Abstract

The present study aims to implement marketing strategies for Gaming PCs by focusing on gamers' PCs in the city of Guayaquil, Ecuador, it is expected to establish strategies for improvement around marketing to grow in the market of PC Gamers and stand out among the local people who are responsible for marketing them. The PC Gamers sector has had a great growth in the market and is characterized by techniques, culture, and knowledge that this environment and equipment possess, so, we seek to highlight and be a reference of marketing and distribution in the market. The study used a methodology with a mixed descriptive research approach, where through the use of interviews and surveys it was possible to know the inclination and state of preference of consumers and players specialized in the subject, it should be noted that the sample for data collection was obtained through the customer base of the company Gaming PC with the aim of having a much more efficient and specific response as far as the sector of video games and PC Gamers. Based on the analysis obtained from data collection, it was possible to identify that the quality and innovation factors are those which stand out most, generating a great starting factor for the company and being able to stand out in the market, However, the interviews were used to find out what perception they had of the Gaming PC company and how it could be improved.