Estudio para el diseño de estrategias de retención de afiliados en la empresa de multinivel Fuxion Biotech.

Abstract

The general objective of this thesis was to analyses the importance of leadership and the training program in the affiliates of the company Fuxion Biotech in order to develop strategies for the retention of members in the city of Guayaquil. To this end, the work was based on theories about multilevel companies, leadership, retention strategies, training and other theories that founded the creation of the action plan. The methodology had a mixed approach, of an exploratory, descriptive and conclusive nature, in which tools such as surveys of a significant sample of 292 members and interviews with five sponsors were used. The results of the information gathering process concluded that incentives, recognition, constant communication, follow-up and training are the most recommended retention strategies according to the members, and highlighted aspects to be strengthened such as the work of the sponsors. The implementation of the action plan aims to increase the number of active Fuxion members by 2025.