Propuesta de modelo de negocio para un restaurante especializado en gastronomía y cultura guayaquileña.

Abstract

The city of Guayaquil, renowned for its rich culinary tradition, offers an ideal environment for the implementation of a restaurant that highlights the typical flavours of the region and contributes to local economic development. This research responds to the growing need to offer authentic gastronomic experiences that reflect the cultural identity of Guayaquil, in a scenario where the restaurant industry is constantly expanding. The objective of this study was to define a business model for a restaurant focused on Guayaquil's gastronomy and culture in order to contribute to local economic development and strengthen tourism. The research used a methodology that combines qualitative and quantitative approaches. A market analysis was carried out to identify the preferences and needs of local consumers and tourists, through surveys and interviews with potential customers and experts in the gastronomic sector. The results of the financial analysis reveal an NPV of $126,052.83 and an IRR of 45%, indicating that the project is financially viable and offers an attractive return on investment. The study concludes that the creation of a restaurant specializing in Guayaquil cuisine and culture in Guayaquil is a profitable and sustainable opportunity. This project will not only contribute to strengthening tourism and the local economy, but will also help to preserve and disseminate the country's rich cultural heritage.