Estrategias de marketing para la marca Daming en la ciudad de Guayaquil.

Abstract

Daming S.A. is a company created to fulfill the needs of customers looking for exclusivity and comfort for their babies. It offers a diverse selection of products featuring unique designs that stand out from traditional options. In Guayaquil, the baby goods market primarily caters to retailers who lean toward more conventional and even outdated choices. The current product range is limited, with few businesses targeting a more discerning clientele with higher purchasing power. Daming S.A. aims to address this gap by importing and distributing baby items for ages 0 to 36 months from China. This initiative includes developing a marketing strategy plan, detailing the essential processes for implementation and examining the factors necessary to assess its viability.