Estudio de mercado para la exportación de Passiflora Popenovii Killip a Paises Bajos.

Abstract

The objective of this feasibility study is to demonstrate the economic potential of the agricultural sector in Ecuador, focusing directly on the production and export of nontraditional products such as the granadilla de quijos. Asturizaga et al. (2006), report specimens of granadilla de quijos in Ecuador, a species that is also found in southern Colombia, and which is rarely found in the market, due to its marginal fruit characteristics. This document presents a national analysis of the market, which was measured through surveys, in order to demonstrate what are the trends of domestic consumption, and what products currently have the potential to enter into production systems mainly in regard to the granadilla de Quijos, since it meets the parameters and quality standards that have required each of the countries to which the fruit should be exported, as well as within the domestic market, which is where it is obtained directly. The passion fruit ranks second in economic importance among passion fruits, just after passion fruit, thanks to its growing demand in international markets for its delicious flavor and valuable nutritional properties (PRO ECUADOR, 2022). According to the Ministry of Production, Foreign Trade, Investment and Fisheries (MPCEIP, 2022), the Netherlands, Germany, Russia, France, Italy, Belgium and the United Kingdom accounted for almost 70% of the total volume of imports of passion fruit and other tropical/exotic fruits from Europe. Finally, a study of the financing of exports and their stages will be presented, as well as the expansion of the market within Ecuador and in foreign countries.