Propuesta de creación de una empresa fabricante y comercializadora de waffles saludables precocidos a base de harina de banano, en la ciudad de Manta.

Abstract

The objective of this research work is to determine the feasibility and viability of a company that manufactures and markets healthy pre-cooked waffles based on banana flour in the city of Manta. This product seeks to satisfy the needs of parents by providing them with a breakfast. healthy for children, that is easy and quick to prepare, and that provides health benefits. The company is called Wafflunaticos under the Bananawaff brand, which offers precooked Mickey mouse-shaped waffles with the preservative being vacuum sealed, based on banana flour in a 220-gram package and accompanied by an artisanal strawberry jam that contains 75 grams. The product will be marketed through the distribution channels that are Supermaxi, Megamaxi and Mi Comisariato. Qualitative study methodologies were used where interviews were carried out with experts in nutrition and food engineering, a market study was also carried out through the quantitative approach in which 396 surveys were carried out through the Google Forms platform, to know the preferences of the consumer and define the level of acceptance in order to achieve positioning in the target market. In addition, a financial study was developed which resulted in a MARR of 13.28%, a NPV of $16,371.42, an IRR of 30% and a PLAYBACK of 5 years, established as a profitable and successful business plan.