Propuesta para la creación de un centro de servicio de alimentación nutritiva y equilibrada para niños en entornos escolares en la ciudad de Guayaquil.

Abstract

The purpose of this degree work is to demonstrate the viability and profitability for the creation of a company that is dedicated to the production and distribution of personalized lunch boxes (school lunch boxes) aimed at children from 5 to 11 years of age, who study in units private educational institutions in the Urdesa neighborhood, located in the northern sector of Guayaquil. The personalization concept focuses on designing menus that meet the nutritional needs required in children of the aforementioned ages and preferences of each of them, offering them nutritious options in their diet, healthy and fun food will be offered based on fresh and healthy. The main objective of this proposal is to satisfy the latent need that exists in those homes where parents for work reasons cannot adequately supervise the feeding of their children during school hours due to the lack of time generated by their work, thus awakening their interest. in the service, since the current market does not offer this alternative; In addition, we also seek to draw the attention of our small consumers so that little by little they include in their habits, food made from highly nutritious foods that contribute to their development and improve their school performance. According to the market study carried out, the people surveyed agree to include a lunch based on healthy food for their children, and are interested in purchasing the service. This proposal seeks to be a practical and healthy solution that combines convenience, quality and commitment to student well-being and good eating habits. The financial study carried out to determine the profitability of the service found that the initial investment required is $28,379.14, the NPV is $8,711.67 and the IRR is 21%, therefore it is considered feasible.