Propuesta para la creación de una plataforma digital para asesorías personalizadas en procesos de importación dirigida a emprendedores.

Abstract

This thesis seeks to evaluate the possibility of implementing a digital platform for individual recommendations on the course of imports aimed at entrepreneurs in the community of Guayaquil. The objective was to evaluate the feasibility of creating a digital platform for personalized advice on import processes aimed at entrepreneurs. The design of a platform capable of integrating contemporary technologies, especially artificial intelligence, is addressed to offer a more user-friendly interface, articulate the most recent regulatory changes and provide easy access to networks of reliable suppliers. The tool, whose details are documented in this document, aims to help enhance the import activities of entrepreneurs by maximizing their comparative advantage. The dissemination and adoption of this solution will be facilitated through continuous training strategies and strategic alliances with key entities in the business sector. From the technical and financial feasibility studies it is clear that the project is feasible and viable. The economic forecasts indicate the direction of the trend in terms of demand for the proposed service; on the other hand, the proposed strategies will guarantee the proper implementation of the platform. The results thus validate the relevance of the study and the need to continue promoting digital solutions that can enable local entrepreneurs to meet their needs and challenges.