Propuesta para la inclusión del Patrimonio Cultural de Manabí en la oferta turística del cantón Portoviejo.

Abstract

This research proposes the inclusion of Manabí’s cultural heritage in the tourism offer of Portoviejo, aiming to enhance the canton’s competitiveness as a tourist destination. The study follows a mixed-methods approach, combining surveys conducted online with 278 visitors from different locations (Guayaquil, Quito, Esmeraldas, Pedernales, and Jipijapa) and an analysis of the cultural and urban characteristics of Portoviejo. The findings highlight the rich historical and architectural heritage of the city, its cultural and natural attractions, and the need for improved tourism infrastructure and services. Additionally, the study emphasizes the importance of sustainable tourism development, accessibility, and technological integration to enhance the visitor experience. The proposal includes strategies for strengthening cultural tourism, improving public services, and promoting Portoviejo as a key tourist destination. The results indicate that, despite progress in urban renewal and service quality, further investments in infrastructure, security, and tourism promotion are essential to position Portoviejo as a competitive and sustainable cultural tourism hub.