Gestión ecuatoriana en exportaciones de banano al mercado ruso en el contexto : conflicto Rusia-Ucrania.

Abstract

This research examines the impact of the conflict on banana exports, a strategic sector for Ecuador's dollarized economy, which heavily relies on foreign trade. The central issue lies in how geopolitical tensions and international sanctions have affected this key market. Methodologically, a mixed approach was adopted, combining document analysis and interviews with relevant industry stakeholders. The results show that despite restrictions and logistical challenges, banana exports to Russia grew during certain periods, reaching their highest share in 2022 with 22% of total banana exports. However, a decline and reorientation towards other markets are observed in 2024, reflecting ongoing political and economic tensions. It is concluded that, to mitigate the effects of these conflicts and ensure the sector's sustainability, government management must focus on improving competitiveness, diversifying markets, and strengthening the adaptability of Ecuador's foreign trade.