Análisis de la implementación de embalajes sostenibles en la cadena de exportación de productos frescos.

Abstract

The research analyzes the implementation of sustainable packaging in the export of fresh products from Ecuador, driven by increasing environmental regulations and the demands of international markets, particularly in the European Union and North America. The problem lies in the environmental impact of traditional plastic packaging, whose extensive use generates pollution and non-biodegradable waste, affecting the competitiveness of Ecuadorian exports. To address this issue, the study adopted a mixed methodological approach, combining qualitative and quantitative analyses through interviews with export sector stakeholders, literature and regulatory reviews, and evaluations of biodegradable and compostable materials. The results indicate that while sustainable packaging offers competitive and environmental advantages, its implementation faces challenges such as high costs, limited technological infrastructure, and lack of government incentives. However, the adoption of innovative solutions and circular economy strategies has enabled countries like Chile and Colombia to make progress in this area, providing a model for Ecuador to follow. In conclusion, greater investment in innovation, strategic alliances with suppliers, and government support are recommended to facilitate the transition towards more sustainable practices in the export chain.