Estudio de factibilidad de la producción y comercialización de helado de pitahaya y coco para el mercado chileno.

Abstract

The purpose of this study is to analyze the feasibility of the production and marketing of pitahaya and coconut ice cream for the Chilean market. The problem that gives rise to the exposed topic arises from the need of the Ecuadorian agricultural sector to improve its value chain and intervene appropriately in new markets, taking advantage of the resources that the territory offers them. The methodology used covers epistemological position, inductive method, quasiexperimental level of research, analytical-descriptive type and qualitative approach, where the interview was implemented as a technique in conjunction with bibliographic analysis. The results have allowed us to conclude that Chile is a market of large consumption of ice cream with a preference for classic flavors. In addition, the export model is based on the FOB and demonstrates financial viability based on the Van and IRR, therefore, it is pertinent to enter economic activity, marketing coconut fruit ice cream with pitahaya.