Estudio de factibilidad para la creación de un centro de especialidades en la comuna Valdivia, provincia de Santa Elena.

Abstract

The general objective of the research was to analyze the economic and financial feasibility of creating a specialty center in the Valdivia commune of Santa Elena province. The methodology consisted of a quantitative approach, descriptive in scope and cross-sectional, whose data collection instrument was a survey of 268 commune members. Among the results, the high demand for Pediatrics (16.4%), Cardiology (14.2%), and Ophthalmology (10.7%), together with the preference for services such as pharmacy, physical rehabilitation, and medical imaging show that the population prioritizes quality of care and a variety of specialties within a range of $10 to $20 per consultation. With this data, the structure of the business plan was developed, which required an investment of $118 158.7, most of which was financed by a bank loan and the rest by the project's owners. When projected about the net cash flows, an IRR of 18.6% and an NPV of $26 438.2 were obtained. Finally, the payback was set at three years, five months, and 23 days, which indicates that the initial investment will be recovered in a relatively short period.