Plan de negocios para la comercialización de acondicionadores de aire con tecnología solar fotovoltaica, en la ciudad de Guayaquil.

Abstract

The objective of this paper is to design a business plan for the commercialization of air conditioners with solar photovoltaic technology in the city of Guayaquil, seeking to offer an efficient and sustainable solution that reduces electricity costs for consumers. Guayaquil, with its warm climate and high temperatures throughout the year, faces a high demand for air conditioning systems, which significantly increases electricity bills. Despite this need, there is a scarce supply of solar-based air conditioning systems, presenting a market opportunity. The study uses quantitative and qualitative methodology. The macroeconomic, political-legal, socio-cultural, technological and environmental environment is analyzed. In addition, a market study is conducted, including surveys to determine the degree of acceptance of the target market. Diagnostic tools such as SWOT analysis, PEST and Porter's Five Forces are used to assess the feasibility of the project. Finally, it is concluded that this proposal is viable both from the economic and financial point of view because an internal rate of return (IRR) of 27% is projected and a payback period of the investment within the time horizon, established in 5 years, with an initial investment of $52 thousand dollars.