Análisis del potencial de los restaurantes del sector Calle Larga, ciudad de Cuenca, para certificarse bajo estándares de buenas prácticas ambientales.

Abstract

The research seeks to analyze the potential of restaurants on Calle Larga, in Cuenca, to obtain certification for environmental practices through the Green Dot Certification under the Circular Economy approach. Through interviews with managers and surveys of customers who frequent the area, important requirements, resource management, waste management, socio-environmental aspects, and circular practices were evaluated. The results showed greater compliance with permits and responsible waste management (100%), but shortcomings in water management (38%), reduction of single-use plastics (48%), environmental training (42%), and community inclusion (0- 42%). 91.5% of consumers considered sustainability important, and 56.4% would pay more for responsible establishments, although low awareness of technical terms persists. It is concluded that most establishments have the technical foundation to begin the certification process, but need to strengthen eco-efficiency, circularity, and social engagement to improve their competitiveness and contribute to the sustainable tourism development of Cuenca.