Plan estratégico para el fortalecimiento organizacional de la cooperativa de producción pesquera artesanal "Las Balsas" del cantón Playas 2026 - 2030.

Abstract

This research project designs a strategic plan for the Cooperativa de Producción Pesquera Artesanal “Las Balsas”, located in the Province of Guayas, with the aim of improving its competitiveness and sustainability within the fishing sector of the Ecuadorian coast. To achieve this, data collection instruments such as interviews and surveys were used with members of the cooperative, along with document review and analytical tools like the IFE, EFE matrices and the Balanced Scorecard. The results showed that the cooperative benefits from strengths such as the years of experience of its members and its excellent location. However, it also faces weaknesses, including limited infrastructure and a lack of efficient administrative processes. Opportunities were identified in terms of access to institutional support programs, while threats include competition and market instability. Based on this analysis, strategies were developed focusing on improving internal organization, diversifying productivity, providing technical training, and strengthening strategic alliances with other institutions. Given these challenges, the proposed strategic plan serves as a comprehensive tool to facilitate decision-making, optimize resource management, and contribute to the cooperative’s economic and social sustainability ultimately generating positive impacts on the fishing community in the region.